Do you want to know how to identify your company’s critical sales needs? Are you targeting the right markets? Is your lead management process producing results? If you are not sure you have the right approaches to Sales, Leads and Markets (SLAM), we are here to help you.

The Defense Manufacturing Assistance Program (DMAP) at the University of Michigan offers assistance to businesses that have been impacted by defense downsizing. DMAP is funded by the Department of Defense’s Office of Economic Adjustment to potentially implement projects and training events for businesses that are or have been in the Defense Supply Chain.

The SLAM Training is a no-cost event that focuses on tools, techniques and strategies to develop leads and long-term customer relationships. You will also learn to use a decision matrix to identify potential markets, and how to sell to commercial and non-defense markets.